find this book Shopping for God
by James B. Twitchell.
He touches on the commodification of the modern church,
and how faith has become nothing more than a consumer item.
His reflections on church, ministry, and advertising
campaigns like the UCC's Emerging Spirit/Wonder Cafe
are intriguing, enlightening, and challenging.
I'll have more from this book in the coming days ...
For now - FIND IT - READ IT - and
take time to reflect on it ...
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